Book “Marketing”
Title:
Marketing
Subtitle:
An overview
Editor:
By Wikipedians
Language:
English
Wiki page:
Book:Marketing
Categories:
Marketing
Contents:
- Introduction
- Chapter: Main article
- Marketing
- Chapter: Key concepts
- Product marketing
- Pricing
- Promotion
- Distribution
- Service
- Retailing
- Brand management
- Account-based marketing
- Marketing effectiveness
- Market research
- Marketing strategy
- Marketing management
- Dominance
- Chapter: Promotional content
- Advertising
- Brand
- Direct marketing
- Sales
- Product placement
- Public relations
- Publicity
- Sales promotion
- Sex in advertising
- Underwriting spot
- Chapter: Promotional media
- Printing
- Publication
- Broadcasting
- Out-of-home advertising
- Internet marketing
- Point of sale display
- Promotional merchandise
- Digital marketing
- In-game advertising
- Word of mouth