Book “Marketing”

US$ 20.45*

Title:
Marketing

Subtitle:
An overview

Editor:
By Wikipedians

Language:
English

Wiki page:
Book:Marketing

Categories:
Marketing

Book size: ca. 331 pages






Contents:

  • Introduction
  • Chapter: Main article
  • Marketing
  • Chapter: Key concepts
  • Product marketing
  • Pricing
  • Promotion
  • Distribution
  • Service
  • Retailing
  • Brand management
  • Account-based marketing
  • Marketing effectiveness
  • Market research
  • Marketing strategy
  • Marketing management
  • Dominance
  • Chapter: Promotional content
  • Advertising
  • Brand
  • Direct marketing
  • Sales
  • Product placement
  • Public relations
  • Publicity
  • Sales promotion
  • Sex in advertising
  • Underwriting spot
  • Chapter: Promotional media
  • Printing
  • Publication
  • Broadcasting
  • Out-of-home advertising
  • Internet marketing
  • Point of sale display
  • Promotional merchandise
  • Digital marketing
  • In-game advertising
  • Word of mouth